Greenwashing, a term used to describe deceptive marketing practices used to persuade consumers into believing an organisation’s products, aims, and policies are more environmentally friendly than they actually are. As more and more organisations are noting the mainstream interests of being environmentally conscious, an increase in greenwashing and other deceitful practices have been observed. Proper regulatory oversight and verification are imperative in eliminating greenwashing and helping drive investment by giving investors the confidence to know where their investments are going.
Geopolitical instability such as the current Ukraine crisis can be a challenge for both the development of global trade and environmental sustainability. Issues such as weather disasters caused by climate change and crises stemming from political instability could redirect financing to short-term needs over long-term green structural changes.
